LENNART BRAS, THE BLUEPRINT STATEMENT

Introducing Lennart Bras, ArtEZ Product Design class of 2016 graduate with a niche interest in the industrial production process and how one can simplify building principles. For a question in mind: ‘How can a production process bring forward a new readability for the user?‘, Lennard replies with his latest creation entitled ‘Bottom Up’, as part of his graduation project.

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bottom-up-black-2‘Bottom Up Bench’ by Lennart Bras

Bottom Up‘ is a collection of products – shoes, a table, and a bench that unveils the manufacturing process, to be part of the design outlook in itself. The creative process featured thorough research and analysis of existing semi-finished products, readability, and focus on construction. ‘It’s all about the clarity of construction’, explains Lennart. For the ‘Bottom Up Bench‘, a traditional production process from an upholsterer was taken as inspiration, and applied from the legs of the product onwards. The result is Lennart’s way of smart construction thinking to show the inside-out of the manufacturing industry, from the bottom to the top.

bottom-up-black

‘Bottom Up Bench’ by Lennart Bras


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